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COMPANY PROFILE

We are a global sports and fitness company specialising in the design, manufacture, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets.

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With a distribution network covering more than fifty countries worldwide, our market leading product lines are designed and developed under some of the top brands within the world of sports and fitness today, including adidas, Reebok and Dynamax.

Our extensive range of equipment ranges from the small, portable accessories such as gloves, skipping ropes and yoga mats, to the larger strength and cardiovascular equipment including treadmills, bikes and workout benches.

 

We aim to deliver world class performance to our retail and commercial partners by offering unique, high-quality products, efficient customer service, and impactful marketing initiatives to drive sales.

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OUR HISTORY

We started RFE International back in 2001 with only a small product offering, a single local market, and a strong desire to become the first choice provider of home fitness equipment. As our successes began to mount up in the UK, we took the decision to open our business up to the wider European market through a network of third party distributors. Our Reebok branded products quickly became the top selling home fitness equipment throughout Europe. This achievement soon granted us the rights to develop product for the commercial gym environment.

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As sales continued to grow so did our infrastructure and our ability to expand the business into new markets. In 2009 we formed the Asia Pacific division to facilitate our route into the Asian and Australasian markets. A year later we were granted the global license to create and market sports training equipment under the adidas brand. We became the first and only licensee within the adidas Group to manage both the Reebok and adidas brands – a true testament to the success of our business. Not only did this significantly impact our product offering and open up further opportunities for growth, but with the global license came the North American market. W e had truly become a global, market leading supplier of fitness and sports training equipment.

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